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Expose Yourself and Win With Honesty

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Is your company suffering from brand confusion? In this episode of On Point, Peter van Aartrijk and Rick Morgan talk with Aaron Moore, owner and Creative Director at Orange Element about the challenges companies face in presenting a clear, honest and consistent visual output in today's social web environment. Aaron points out that the increase in delivery options makes it is more important than ever to have a comprehensive strategy, a well thought through implementation plan, and properly managed execution in order to control the way you expose your company.

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