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‘Uncomfortable Change’ Paves Road to Perpetuation

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Too often agency principals find themselves facing a forced sale as a result of not having a proper perpetuation plan. In this podcast, MarshBerry president John Wepler discusses the many difficult and "uncomfortable" decisions required of an owner seeking to properly--and profitably--perpetuate the firm. Listen to this frank conversation as John offers some good news: It is never too late to start to implement a perpetuation strategy but it takes a "burn the ships" commitment. That is, once you start down the path there is no turning back. Get some good ideas for your firm from one of the industry's best-known management consultant.

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