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Run Time: 27:26

Social Networking is not a Silver Bullet

Listen to agency owner Claudia McClain explain why even in today's social media world success involves more than just putting up a Facebook Fan Page. Claudia explains how her agency has continued to grow and prosper even in this difficult economic time. Her secret - an agency culture built around strong customer service and a blend of traditional marketing and social networking. While the agency has a blog (two actually), a Facebook Fan Page, a LinkedIn account and is on Twitter, it also touches each customer 12 times a year with traditional print media.

The message Claudia drives home is that social networking is not a Silver Bullet to success. Rather, she sees social networking as providing her with a new set of tools that has enabled her to expand the way she communicates with prospects and customers. Yet, the foundation of her success is rooted in traditional marketing principals and practices, and the understanding that building long-lasting trusted relationships not only takes time, but is hard work.

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