Latin Agents Group Launched in New York

The country's Hispanic population is growing fast, and that's created a need for insurance agents who understand the intricacies of serving Latin customers. It's a need that has prompted a group of agents in New York to launch a new trade group, The Latin Agents and Brokers Association, aimed educating agents on the nuances of selling insurance to Hispanic customers. It's other goal: to serve as a springboard for Latin agents to ascend the ranks of the insurance industry's corporate structure, where Hispanic agents are lacking, says founder Elmer Rivera.

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