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Run Time: 20:09

Having Fun Growing Business

"On Point, with Peter van Aartrijk and Rick Morgan" is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.

Linda Rey is a second-generation agent and owner of Rey Insurance in Sleepy Hollow, New York. Frank Rey founded the agency in 1978 to serve bilingual clients in the local community.

Linda discusses how she has incorporated the use of social media into the agency's marketing strategy. For Linda, it was an "effective way to be present, visible, and increase awareness and exposure."

This agency has made very effective use of video to put a human touch and project personality on their website. Linda states, "it is OK to show personality - it isn't always about business."

While it is important to have a solid strategy, Linda feels that having fun and enjoying what you are doing are keys to being successful an benefiting from the use of social networking.

You can also follow Linda Rey and Rey Insurance on Facebook, Twitter, and LinkedIn.

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