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Understanding Web Metrics
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Agency Management Done Right is an audio podcast hosted by Mitch Dunford exploring various aspects of agency management.
In the eighth episode, Mitch is joined by Lorrie Thomas, president and founder of Web Marketing Therapy, a full-service web maketing agency and marketing education company. In the conversation, Lorrie explains the fundamental principals of online marketing, defining terms like "hit", "impressions", "pageviews" and "unique users". Lorrie also compares web analytics technologies and the discusses pitfalls of "spam marketing," the practice of sending unsolicited emails to purchased email lists.
