Global Branding, Chubb Take 1: Lessons Lived and Learned

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Over the past 20 years, Chubb has expanded its brand globally into Canada,
Brazil, Korea, China and other international markets. In this excerpt from
an interview with Insurance Journal's Andy Simpson, Chubb Executive Vice
President and International Field Operations Manager Jan Tomlinson talks
about some of the lessons Chubb has learned about the value of using local
employees, the role of independent brokers abroad and what to do when
another company is using the Chubb name.

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