Run Time: 20:29
in On Point, Podcasts

Who Knew? Most Millennials Dig What Agents Do

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What do millennial consumers want from their insurance providers? Liberty Mutual and Safeco surveyed several thousand of them to find out. Some results are surprising - and a lot of good news for independent agents, especially those communicating in some new ways, says Tyler Asher, president of IA distribution and service at the two carriers. This is a generation that performs a lot of its own research to make financial decisions. Most millennials actually want to understand coverages and options - more than earlier generations, Tyler says. What does this mean? Listen as he outlines practical ways independent agents can demonstrate value to millennials - and most of the ways are subtle shifts, not major investments.

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