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Run Time: 27:31
in On Point, Podcasts

Avoiding ‘Garage Sale Communications’

Meet Dave Gordon, CMO of Gallagher Bassett, the claims servicing organization. He's not your average marketing exec. He originally wanted to be a doctor. Then he went into acting and accomplished a few interesting things. Next was experiential marketing. Along the way he developed a passion for why people should pay attention to their personal brands vis a vis their corporate brands. You'll thoroughly enjoy this installment as a high-energy Dave dispenses a number of valuable tips originally expressed during his keynote at the 2019 Insurance Marketing Communications Association conference. "You are the CEO of the 'brand called you,'" he says.

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