Run Time: 33:29
in On Point

“Power” Your Way to a Strong Brand & Culture (part 2)

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Why should your organization seek to be "a human brand?" And how do you even make that happen? Listen as Tony Wessling, co-author of The Powers: Ten Factors for Building an Exponentially More Powerful Brand, outlines the second set of requirements in this follow-up on his new book. The strongest brands and cultures are built from the inside out, following a meticulous, strategic and fun process, says Tony. Organizations also need to be very specific in their positioning vis a vis competition. And the "Power of One" is your specific roadmap to create and manage a unique, enduring brand.

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