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Run Time: 27:54
in On Point

Time for a Checkup on Your Agency Website

Listen to this informative podcast to think anew of your agency’s digital presence. Looking beyond today’s required content and functionality, or “table stakes,” of the website, there are plenty of opportunities to improve, says Kevin Brandt, executive director of trustedchoice.com, IIABA’s consumer marketing initiative. Kevin outlines the free digital assessment tools available to agents from Trusted Choice, how to optimize the website for search, and how to leverage the variety of content available for agencies. Kevin also touches on regulations in New York – with ramifications elsewhere – that put a new, significant onus on agents and brokers to protect customer data.

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