Run Time: 26:30
in On Point

Selling Insurance with Video & Food

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Now here's a guy with boundless energy! On this podcast, California agency owner Nick Ayers is all about highlighting new customers in testimonials front and center on the home page. "We need to show people whythey should become a customer." Always be storytelling in blogs and video, he says: "People like stories." Nick started his agency from scratch and touts the quirky, fun culture he's built. You'll smile as Nick walks us through the painful process of how he originally came to name the firm (a fun process via the insurance department), how much he loves hamburgers, and how he's on a mission to bring back the fanny pack as a utilitarian yet stylish accessory. (Yes, we just said "fanny pack.")

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