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in Agency Management, Markets

Target Markets’ Best Practices Initiative

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Target Markets is preparing to launch a new Best Practices initiative for its members. Richard Barr is on the Target Markets board of Directors, and is spearheading the Best Practices effort. Through consultations with the lawfirm Wilson Elser, program administrators will be judged on specific criteria. A successful administrator will receive a Best in Class designation by Target Markets. Currently there are 31 carrier partners that endorse the initiative, which gives certified members access national marketing efforts. Target Markets plans to have the initiative up and running by January, 2006.

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