Run Time: 32:17
in On Point

“Elevate” Your Agency’s Consumer Marketing

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"I don't want shoppers!" How many times have you heard that? But think of this from the customers' perspective - do they really enjoy getting quotes? Here is the opportunity, according to Ryan Hanley, Editor-in-Chief of Agency Nations and Marty Agather, Chief Instigator in this podcast. If agents can provide prospects what they want and speak to them in the way they prefer, then they won't shop. Understand the new buyer journey, Ryan and Marty warn: Some 60% to 70% of the "buying journey" is done before they get to the buy cycle. Thus, where will your agency or carrier fit in? How do you improve the customer experience with marketing and sales tools? For some answers, Marty and Ryan have planned a new conference in June 2017 called "Elevate," hosted by Agency Nation and Note: Register as a "General Attendee" and enter the discount code "Aartrijk" at registration and save $150 off the $675 Elevate fee.

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