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Run Time: 30:51
in On Point

Build Loyalty with Customer Experience

Thoughtful financial services firms that provide customer experiences - rather than just efficient service - build inspiring brands. Customer interactions become proactive and controllable rather than reactive and scattered. Likewise, employees feel empowered and enthused rather than insignificant and uninvolved. Dennis Moseley-Williams , Principal at DMW Strategic Consulting, is an engaging speaker and authority on the topic of "experience economy." There are plenty of lessons for those advising and selling on intangible products, such as insurance. You'll have fun listening to this podcast!

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