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Run Time: 28:49
in On Point

Navigating Today’s Insurance Ad Space

Are you in the business of buying insurance trade online or print advertising and sponsorships? Veterans and newcomers alike to this side of the business will enjoy listening as Julie Tinney, CMO at Wells Media Group, Inc. outlines a number of trends in the insurance media business. How should insurance organizations approach a paid strategy and budget in today's environment? How do you track the return on investment? Julie's knowledgeable, educational and friendly style is a true breath of fresh air in an often loud, crowded environment.

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