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Run Time: 25:29
in On Point

Agents Must ‘Lean In’

Hear from a champion of the Independent Agency System in this enlightening podcast featuring Safeco's Matt Nickerson, who was among the first to comment on the apparent folding earlier this year of Google Compare, the huge play by the search leader in car insurance. Matt warns that Google - and other newcomers - likely will play a role in the industry in the future. Thus, it is up to agents to play offense, not defense. Agents should build out digital, mobile and social capabilities to capture millennial consumers, Matt says. And carriers and agents alike should incubate new ideas to provide value, ease and choice in the insurance experience.

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