Run Time: 24:42
in On Point

Providing ‘Tasty Morsels’ to the Media

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If you're working at any insurance organization that deals with the media, this is an entertaining, must-listen recording. Bob Hartwig has been the insurance industry's lead spokesman for years, dishing out what he calls "tasty morsels" of information. He's battled consumer advocates, legislators, regulators, lawyers and media reps by letting "the facts speak for themselves, and said in a persuasive way." Bob urges other industry spokesmen to develop a deeper level of understanding on insurance - it's not enough to understand PR and social media platforms. Even those industry pros who aren't dealing with the public or media would appreciate the level of Bob's passion about the good works of the insurance industry. Bob's an engaging guest and you'll enjoy this podcast.

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