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in On Point

Agents: All In for Snapchat?

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Insurance digital marketing evangelist and "Content Warfare" author Ryan Hanley is all wound up about the power of Snapchat in building one-to-one relationships with insurance customers and prospects. In this thought-provoking and entertaining podcast, Ryan outlines the various applications of the social platform, which he calls "texting on steroids." Ryan also reflects on the urgent need for independent agents and their carrier partners to focus on winning over millennial consumers. If you've wondered about Snapchat in a professional application, give Ryan's observations a listen.

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