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We aren't sure we can consider ourselves profoundly wise. Yet, in this podcast, Peter, Rick and Chris Amrhein, Chief Fun Officer at Insurance is Fun, react to the constant warning by many industry professionals that sounds like: "Here's the deal....If you are not doing [this], you are doomed." Today's "this" might be writing a blog or using Periscope and Snapchat for branding and marketing your firm. During this recording we try to put into perspective and bring a dose of reality to such claims. Take a listen and perhaps you'll better understand how to evaluate and manage the "this" challenges you may face.