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in On Point

Sticky Relationships

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Did you know that consumers are more committed to the relationship with their agent than they are to their marriage? Forrester's Ellen Carney says the average marriage last eight years, while the average relationship with an independent auto insurance agent lasts 12 years.

Ellen offers insight from Forrester Research that speaks volumes with regard to the value of the independent agent and the importance consumers of all ages place on a trusted and professional relationship. Yet, she also offers a warning about the role of technology and its importance with today's digital savvy consumer. "Smart agents will jump on the digital bandwagon," she says. Her message is spot on. This is a "must-listen" podcast.

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