Run Time: 29:46
in On Point

Keep it Simple: Common Sense in Selling Insurance

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Here's an interesting discussion with once-direct-writer turned independent agent Billy Van Jura. He says he's weary of "all the experts, consultants, online articles, and others" offering opinions on how he should be growing his agency. Since becoming an independent agent five years ago, Billy has built his firm Birchyard LLC using what he describes as common sense. His first rule is "doing business with people you like. From there he sees his job as building a community of friends and providing them with honest advice and insurance guidance. Further, Billy talks about the importance of building a strong personal brand and being available whenever and wherever the customer demands. We found this a refreshing discussion on understanding your customers, using common sense and keeping it simple.

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