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Run Time: 35:20
in On Point

Championing Innovation

It is easy to talk about disruption and the need for innovation. It is quite another thing to actually implement new and innovative processes, products and servides. ACORD recognizes this and under Bill Hartnett's leadership is challenging carriers, agents and brokers, associations, and solution providers to become innovative brands and drive innovation in our industry. Bill recognizes that the insurance industry has always talked about innovation but historically implementation has been lacking. According to Bill, what is different today is that instead of the industry setting its own agenda it is being set from outside the industry. That is, there is external pressure from consumers being placed on our industry to innovate and adapt. Are you an innovative brand? Bill Hartnett and ACORD would love to hear from you.

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