ACORD, with Hartnett, Gets Serious About Innovation

As the first chief of innovation at ACORD, Bill Hartnett is reminding people that the "R" and "D" in the organization's name stand for research and development. He is in a position to define what innovation means to an organization committed to efficiency and standards and possibly create an innovation model from which others in the industry can learn. In this wide-ranging conversation with Wells Media Group's Andy Simpson, Hartnett, formerly an executive with Microsoft's insurance unit, talks about innovation culture and the power of failure. About ACORD's own Innovation Challenge. About obstacles to innovation. And about how the insurance industry could be affected by the next wave of technology. The conversation starts with Hartnett noting that change, especially change driven by technology, is happening very fast, everywhere, and people in the insurance industry are taking innovation more seriously.

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