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Run Time: 31:37
in On Point

Culture + Brand: The One-Two Punch

Tony Wessling with San Francisco-based brand strategy firm Chromium says, "That while the idea that a brand is a promise to the customer is a bit simple, it gets the point across." Similarly, he describes culture as "the expectation that there will be a certain elevated level of behavior and interaction in the workplace and that the things we do there have a larger purpose than just making the numbers. And it is the intersection of these two concepts that differentiate your company from the competition and drive success." This podcast dissects both brand and culture and explores the role top leaders play in building both a culture and brand that resonate with today's employee and consumer. "Brand is to the consumer what culture is to the worker," Tony notes.

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