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Run Time: 5:58

What Content Marketing Is… and Isn’t

There is no more popular buzzword in advertising and marketing circles these days than content marketing. Branding expert Kevin Brandt, director of operations, Trusted Choice, at the 2015 Insurance Marketing and Communications Association (IMCA) Annual Conference in Nashville, discusses how content marketing differs from other marketing content. He also shines a light on one company that does it right.

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