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Insurance Trade Editors Urge Creativity, Diversity

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Three white, white-haired, older males in charge of key insurance trade publications were asked to provide advice to industry marketing and communications professionals at the recent Insurance Marketing and Communications Association (IMCA) annual meeting in Nashville. IMCA President Mark Friedlander got responses from: Rick Pullen, chief of editor-in-chief of Leader's Edge magazine; Andrew Simpson, chief content officer for Wells Media Group; and Lee McDonald, group vice president for publications at A.M. Best.
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