Insurance Trade Media Addresses Native Advertising

Business marketers are increasingly looking for opportunities in native advertising, sometimes knows as sponsored content. The insurance trade press offers a variety of opportunities in this area. At the recent Insurance Marketing and Communications Association (IMCA) annual meeting in Nashville, IMCA President Mark Friedlander asked three insurance trade editors to discuss their experiences with this sometimes controversial feature: Rick Pullen, chief of editor-in-chief of Leader's Edge magazine; Andrew Simpson, chief content officer for Wells Media Group; and Lee McDonald, group vice president for publications at A.M. Best.

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