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Insurance Trade Media Opportunities Beyond Print

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The insurance trade press offers a lot more than print opportunities to companies wanting to get out their news. At the recent Insurance Marketing and Communications Association (IMCA) annual meeting in Nashville, Andrew Simpson, chief content officer for Wells Media Group, and Lee McDonald, group vice president for publications at A.M. Best, discussed some of the other media options. IMCA President Mark Friedlander moderated the panel.
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