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How, and How Not, to Get Your Company’s News Into Insurance Press

How can a company get its news published in today's insurance press? What is the one sure way to be denied? At the recent Insurance Marketing and Communications Association (IMCA) annual meeting in Nashville, IMCA President Mark Friedlander asked these questions of three insurance trade editors: Rick Pullen, chief of editor-in-chief of Leader's Edge magazine; Andrew Simpson, chief content officer for Wells Media Group; and Lee McDonald, group vice president for publications at A.M. Best.
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