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IMCA Leadership Series: Duh! Branding!
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In a special arrangement between IMCA and Insurance Journal, Liz presented "The 7 Secrets to Building a Brand Image That Increases Sales". They are: 1. Creating Great Names; 2. Getting to Flawless Recall; 3. Grabbing Mindshare; 4. Creating Taglines That Work; 5. No Vanilla Allowed; 6. No Duh! Marketing; 7. Getting Your Customers to Act
