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in On Point

Video: A Different Approach

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You already understand how effective video can be in strengthening and enhancing your brand personality and delivering brand messaging. You also know how complicated, challenging and expensive creating video can be. Industry consultant Mike Demko offers agents an easier way to leverage the power of video. Mike has created a library of stock video that can be private labeled for agents and brokers. Yet, this discussion is not about Mike's firm; he offers advice and tips for any agency wanting to do video. For example, he suggests that all agents should have at least two videos. The first should be a one or two-minute video covering the firm's unique selling proposition and the value it offers customers. The second should be a video of customer testimonials. If you're considering video on your website, on social media or in client e-newsletters, this podcast is for you.

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