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Building Talent Brand

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In today's increasingly competitive labor market, having a strong, positive public image is an important component in attracting and retaining talent.

Insurance Journal recently spoke with Catherine Prete, senior vice president of operations at insurance search and staffing firm The Jacobson Group. In this interview with Young Ha, Prete explains what a talent brand is and how to take a strategic approach to building a brand that resonates with top talent.

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