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What Agents Think About Google Compare

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The independent agency system is no stranger to competition. But one new competitor in the marketplace has some agents and industry experts on watch.
Google Compare -- which stepped into the insurance ring in March -- is nothing more than another auto insurance comparison website that misleads consumers, according to Bill Wilson, director of the Virtual University at the Big "I" (Independent Insurance Agents & Brokers of America).
There have been countless comparison auto insurance sites to hit the market during the past 10 years but the difference now is in the Google name, he says. And with that name comes financial power.
Wilson says that because Google Compare isn't anything new most independent agents aren't overly concerned. What worries Wilson the most is the risk consumers will face buying their auto insurance without the professional advice of an agent.

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