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in On Point, Podcasts

Online Reviews: Who, What, Where & How

You understand the importance of reviews on Amazon but have you thought about customer reviews for your agency? According to Progressive's Paul Kerrigan, "The average number of reviews on an agency site is two and most of the review are outdated." Yet Paul reminds us that 88% of consumers trust online reviews and seven out of 10 people take action after reading a review. Agents have a huge opportunity to differentiate themselves and Paul suggests that they formalize a process for acquiring reviews from happy customers. In this podcast Paul discusses the many benefits any business gets from online reviews, including improved local search ranking and the business intelligence gained from understanding what customers are saying about your business. This is an interesting discussion chock full of practical tips on how to capture and benefit from online reviews.

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