Run Time: 24:44
in On Point, Podcasts

Growing By Referral

1 Star2 Stars (No Ratings Yet)


Embed Video

Use the below code to add this video to your website.

These days, it's easy to get caught up in the world of technology driven change. This discussion will at first will seem very traditional -- perhaps even "old-school." Au contraire! Mark Atkinson, who leads a personal lines-only agency, outlines how he has grown a successful agency exclusively by referral. Mark has built a deliberate, formalized system to obtain and reward referrals. He talks about "popping by" a customer's home and delivering an item of value to thank them for their business and asking them for referrals. As an example, he'll "pop by" with a basket of apples with the message, "Referrals are the core of our business." Mark shares other relationship-building secrets that any personal or commercial lines agency will benefit from. As Mark states: "Building personal connections never goes out of style and trumps rate increases."

Other videos you might like: