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Run Time: 21:24
in On Point, Podcasts

Smart Video

You already know that video is an effective way to tell a story. You already know that personalization is a compelling consumer-facing strategy. You already know that effective use of data has great potential. What if you combined all three? Enter SundaySky. In this podcast, Jim Dicso with SundaySky describes how smart video provides a personalized one-to-one storytelling experience. For example, insurance companies are using smart personalized video to help upsell single-policy customers, or provide a series of videos tracking a claim. This is fascinating stuff and may leave you asking, "How do they do that?" According to Jim, "This is only the beginning of how the future will be influenced by personalization, video, mobile." It is difficult to use words to describe what is best experienced through video so we'd suggest you listen to this podcast and then visit the SundaySky website.

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