Run Time: 29:59
in On Point

What Do Customers Want?

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In this podcast, online insurance marketing guru Terry Golesworthy discusses the need to recommit to a true partnership between carriers and agents for collaborative social media initiatives. Terry sees a current environment where there is typically a lack of commitment at the agency level -- coupled with a lack of understanding of what agents need at the carrier level. Terry provides a wealth of good advice. To start, and create a model for social media success, Terry suggests that we really understand what the consumer wants -- instead of what carriers and agents want to push out. Then, between the two they can develop content of true value to consumers.

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