Run Time: 29:59
in On Point

Marketing Lessons Learned on a Small Budget

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This podcast is full of good marketing advice and tips from which any agent can benefit. Tim Tracey and Joan Warnken, Principals at Atrac, talk about the lessons they learned setting up their technology company and how they can be used by any small business for marketing success. For example, they talk about the importance of having a good prospect or customer list and then using that list with effective e-mail strategies. They also cover the importance of measuring and monitoring marketing activity, creating focused and consistent content across all touch points, and of course delivering valuable content. This podcast is a good reminder of the basics of an effective marketing plan.

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