Run Time: 30:14
June 23, 2014 in On Point
Not Your Dad’s Insurance Agency
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Jim Schubert, President of Southern States Insurance, is a young independent agent who has transformed this family owned firm into an agency positioned to thrive in today's social culture. Jim covers everything from convincing his dad that the firm needed to move into digital marketing to building a collaborative culture and coaching his employees to become advocates. For example, Jim talks about how in 2013 his digital marketing activity actually "created a commercial producer." In other words, the revenue he generated from his online presence equalled that of what he would have expected from a new producer. Jim believes that it all begins with "giving back" -- and this podcast covers several example of how Southern States is doing this.
