Run Time: 21:57
in On Point

Becoming a Social Business

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"We are different today,", says independent agency owner Dennis Hilton as he describes his firm's transformation over the past four years. It was in 2010 that Dennis acquired full ownership of the agency, started alliance with other agencies around New England, and began his emersion into social media marketing. Listen as Dennis talks about his firm's transformation. He provides some good advice for any family agency planning for transfer of ownership from one generation to the next. This podcast is packed with great ideas. For example, Dennis builds his online community and gets the entire agency staff involved by paying new staffers $5 for each new "like" they get for the agency Facebook page during the first 90 days of their employment.

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