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What Do Carriers Get Out of Big I’s Project CAP?

The Big "I"'s Project CAP manages the online consumer portal consumer for independent agents, trustedchoice.com, and provides independent agents with other digital marketing tools. Six carriers have been investing since it started three years ago. Just recently, two additional carriers signed on. Why should carriers participate? What do they pay? Here, Project CAP CEO Chip Bacciocco provides some answers.

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