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Bridging Your Insurance Agency’s Brand Gap

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"How you want your agency to be perceived--and how it actually is perceived by others--is your brand gap," says Kevin McDonald, owner of Confluency Solutions. In this podcast, he discusses how agencies can close the gap and differentiate themselves from the competition. "It all starts with defining your ideal customer and then being really good at targeting that group," he says. Kevin offers a "to-do" list for getting started on bridging your brand gap and becoming more effective at reaching your target market. For example, he talks about the importance of having a blog and delivering great content.

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