Run Time: 25:48
in On Point

Social Media: Lessons for Success

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We first talked with Cindy Donaldson, President of red barn consulting nearly five years ago (my, how time flies). At that time she was just beginning as customer/prospect marketing director for Founders Group Insurance and embarking on a social media marketing initiative for the Connecticut-based agency. We have kept in contact with Cindy over the years and thought it would be interesting to check back with her and hear what she learned from that experience. In this podcast, Cindy chronicles the various stages the agency went through and the success it has achieved through social marketing and blogging. Cindy offers some practical, best-practices advice based on her real-life experience with Founders Group.

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