Run Time: 28:44
January 20, 2014 in On Point
How Mobile Apps Can Help You & Your Customers
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Well more than 50% of adults now own a smart phone. Thus, you know you want to offer your clients a mobile app. In this interview with Matt Aaron and Kiki Johnson of Insurance Agent Mobile App, you will learn how an app can help you increase customer engagement, drive referral activity and increase retention. This podcast is not a product endorsement; rather, it is a discussion of what an agent should expect from an effective mobile app. For example, rather than simply providing customers with your agency information the app should help you stay in touch with your clients by letting you send messages and alerts to their smartphones as well as let them respond back to you, Matt says. If you are curious about mobile, this is a must listen.
