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Run Time: 28:18
in On Point

A Vision for the Future

Ron Berg, Senior Technology Research Specialist MetLife Auto & Home, will join IIABA and Agents Council for Technology in early 2014 as he becomes the new Executive Director of ACT when Jeff Yates retires. Thus, we wanted to catch up with Ron and hear what he sees as some of the challenges and opportunities facing the Independent Agency Channel. ACT has a very bright future, says Ron. He believes its work has become more urgent and important to prepare our distribution system for a competitive future. "The employment of the most effective technologies, workflows and digital marketing tools has become essential for agencies and carriers if they are to be strong competitors in this fast-changing environment," he says. Ron discusses specific challenges—but what is most refreshing is his passion and optimistic vision for the future of agents and their carriers.

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