Rusbuldt on McKinsey 4: Trusted Choice, CAP as Part of Agents’ Internet Strategy

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Bob Rusbuldt, president and CEO of the Independent Insurance Agents and Brokers of America - the Big "I"- takes issue with a McKinsey report that claims local independent agents will soon be extinct. In this fourth in a series of podcasts with Andy Simpson, Rusbuldt discusses Trusted Choice branding and the new Consumer Agents Portal (CAP) that are working together to improve independent agents' visibility with Internet shoppers.

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