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Rusbuldt on McKinsey 2: Remember That Relationships Make a Difference
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Bob Rusbuldt, president and CEO of the Independent Insurance Agents and Brokers of America (the Big "I"), takes issue with a McKinsey report that claims local independent agents will soon be extinct. In this second in a series of podcasts with Andy Simpson, Rusbuldt discusses market segmentation and how the relationships independent agents have with their carriers differ from those exclusive agents have with theirs and why this matters.
