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Rusbuldt on McKinsey 1: Consultant Misses the Mark on Independent Agents

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Bob Rusbuldt, president and CEO of the Independent Insurance Agents and Brokers of America (the Big "I), pushes back on a McKinsey report that claims local independent agents are in trouble. In this first in a series of podcasts with Andy Simpson, Rusbuldt claims that independent agents are meeting the challenges of multichannel shopping, direct contact of customers by insurers, and predictive analytics.

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