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This podcast features insightful comments from Leslie Grossman, CEO of Leslie Grossman Leadership and author of a new book called "Link Out: How to Turn Your Network Into a Chain of Lasting Connections." While the title might suggest a conversation about LinkedIn, the information Leslie shares is much more than that. While a connection might start with a social tool such as LinkedIn, it is how you treat and nature that connection than turns it into a lasting and trusted relationship, she says. According to Leslie, a very specific and proven process can be learned and followed that will transform casual connections into a what she calls an "entourage" of fans and advocates.